Switching to Biobased Products – The Brand Owner Perspective

Biobased Industrial Products: Back to the Future for Agriculture

impact of biobased industrial products in the twenty-first century. The priorities for research and commercialization were described in terms of agriculture expanding into health, energy, chemicals and materials. Agriculture is now armed with new biotechnology and bioprocessing tools, and is going back to reclaim the markets it lost to the petrochemical industry after the 1930s. This paper will...

Customer Poaching and Brand Switching

Firms sometimes try to “poach” the current customers of their competitors by offering them special inducements to switch. We analyze duopoly poaching under both short-term and long-term contracts in two polar cases: either each consumer’s brand preferences are constant from one period to the next, or preferences are independent over time. With fixed preferences, poaching induces socially ineffi...

Production of Biobased Products with Biomass Processing Modules

Opportunity The United State’s natural resource base of soils and climate has made it one of world’s leading producers of food crops. Its resource base also has the potential to grow large quantities of biomass for the manufacture of biobased products, as demonstrated by the fact that the U.S. is the world’s leading manufacturer of grainbased ethanol. To fully develop this potential, manufactur...

Developing a Suite of Biobased Products and Services

Analyzing household brand switching: A stochastic model

In a recent study, Kahn, Morrison and Wright showed that for exponentially distributed interpurchase times (of individuals), the household choice process approaches a zero-order process as the number of individuals in the household increases, even though the purchasing behavior of each individual is first order. We show that their result holds for any arbitrary interpurchase-time distribution t...